In all of my exposure to Indian sustainable fashion labels, I’ve often come across an amusing amount tokenism and greenwashing. A tendency akin to students wanting to pass an examination by doing the bare minimum, most ‘slow’ and ‘sustainable’ brands turn out not to be as hunky-dory and ethical as they market themselves to be. The indigenous, slow techniques are present; but dig deeper and you find kaam-chalao (half-hearted) craftsmanship done quickly or sparsely on mill-made powerloom fabrics. The artisan
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