This picture is ironic on many, many levels.
What it’s called on the package: carmine, crimson lake, carmine lake, cochineal, natural red 4, C.I. 75470, E120
What it actually is: Carmine is a red pigment made from crushing female cochineal beetles, and it reportedly takes 70,000 dead insects to make one pound of red dye. Helps to achieve red shades in make up.
Where it may be lurking: makeup, particularly in red lipsticks, blushers and nailpaint.
A shocking list of … Read Full
In the face of the ugly truth behind the beauty industry, our country recently became the first country in South Asia to ban the testing of cosmetics, soaps and household detergents (and its ingredients) on animals. Yes, that means every cosmetic product or brand of Indian origin that you purchase would be cruelty free!
What is the big deal about cruelty-free though?
Almost every major make up brand (L’Oreal, Mac, Maybelline, Bobbi Brown and more) resting in your dresser reaches … Read Full